Saturday, January 23, 2021

BUSINESS - Fiat Chrysler and Peugeot Merged Company

Combine Chrysler, Fiat, Peugeot and You Get Stellantis. Stella-What? Three storied auto makers start trading with a new name. It’ll probably grow on you. Like the WSJ article says, the ending -tis has a nice medical sound. This page on words ending with Tis lists mostly names of diseases. Expect social network to explode with memes of Stellantis combined with another Tis disease on the first issue with the cars. However, by picking this name, the high-priced naming consultants and the highly paid O-level staff of the two merging companies must know something that DocNgu does not know - perhaps the money has protected them from getting sick. Or perhaps smart marketing people know more about people than people like DocNgu, since the experts in AdAge magazine also approve the name with "Why the weird-sounding ‘Stellantis’ name for the Fiat-Chrysler Peugeot merger actually works". DocNgu doodles that the Tis be dropped, and the combined company be named either Stellan (which rhymes with elan associating with "energy, style and enthusiasm"- all terms good for a car, or which has a Scandivian meaning of "calm" associating with relaxing luxury), or simply Stella (which associates with stellar and is as short as Tesla).

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