Walking down Madison Street in downtown Chicago one day, I noticed an optical store named "For Eyes Optical". Now, that is an interesting name. Is the name emphasizing the service, or is it a play of words? I grew up wearing eyeglasses. In Vietnam, people called people who wear eyeglasses, like me, "four eyes" -- your two eyes plus the pair of glasses. "For eyes" for "four-eyes"? Now, that is an interesting play of words to emphasize your service.